Travel creator opportunities

Thailand’s Best Value Season – UGC Campaign

We’re working with The Tourism Authority of Thailand (TAT) to produce content from creators that will be featured across a dedicated campaign microsite, used to edit digital marketing assets, and published on @fanclubthailand channels (Instagram, Facebook, YouTube).

This is a paid campaign and rates for each post are at the bottom of the brief.

Campaign Overview & Context

The Tourism Authority of Thailand (TAT) is repositioning the traditional off-peak months into Thailand’s "Best Value Season". Instead of traveling in spite of the weather, this campaign highlights the lush landscapes, lack of crowds, incredible value, and authentic local connections available during the green season.

Content is to be produced for use by TAT and not for posting on creators' own channels.

We are looking for creators to submit the following types of content for this campaign
- Blog posts: First-person narrative, itinerary, or destination guide (with high-res photos). Minimum 500 words and three images.
- Existing YouTube: Existing video for embedding on the microsite
- Original YouTube: a new video edited for use by TAT – minimum three minutes
- Reels / Shorts: Edited vertical video for use on TAT’s Instagram channel
- Static images (minimum five) for carousel posts on TAT channels
- B-Roll: Raw high-quality video footage for TAT brand edits, minimum of 20 seconds per clip or multiple clips adding up to 20 seconds minimum

Posts to TAT’s social channels may tag the creator and send a collaboration request (optional whether this is accepted).

Please note with the exception of the already created YouTube posts, all content will be created for and owned TAT, posted across their channels.

Target Audiences & Core Themes

• Primary (Gen X / Gen Y): Mass affluent repeat visitors looking for off-the-beaten-path destinations and luxury value.
• Secondary (Gen Z / Youth): Students and slow-travellers seeking cultural depth, soft adventure, and sustainable local connections over traditional party-backpacking.

Key Content Experience Categories:

• Community-Based Tourism (CBT): Meaningful local cultural experiences.
• Nature & Wellness: Lush green season landscapes, slow travel, and retreats.
• Soft Adventure & Food: Regional gastronomy, hiking, and seasonal festivals.

Eligibility & Submission Requirements

Travel window for when content must have been captured
- Must have visited Thailand in May, June, September, or October between 2024 and 2026.

Regions of Thailand to cover:
- Northern: Chiang Mai, Chiang Rai, Mae Hong Son, Nan, Phrae
- Eastern: Chanthaburi, Na Jomtien, Rayong, Koh Chang, Koh Samet, Koh Kood, Koh Mak
- Gulf: Hua Hin, Cha-am, Nakhon Si Thammarat, Khanom, Chumphon, Koh Samui, Koh Phangan, Koh Tao
- Andaman: Phuket, Phi Phi Islands, Phang Nga, Krabi, Trang

Payment

The following fees will be offered for each post:
- Blog post - £250
- Existing YouTube (to embed) - £50
- Original created YouTube - £400
- Original Reel/Short - £250
- Carousel of Images - £150
- B-Roll Clip for Reel - £100

To apply, please answer the questions on the application section, Traverse will be in touch with accepted creators to discuss next steps within one week of application. The deadline for all content to be fully submitted is 24 September.